APDI Group: The visual metamorphosis of a development engine beating at the heart of Granada
Coordination meeting.
Granada-based company APDI Group (Agrupación de Profesionales para el Desarrollo Internacional S.L.) is currently unveiling a “groundbreaking and European” visual identity to reflect its strategic evolution. Beyond the design, the rebranding focuses on a track record dedicated to the creation and management of national and international projects with European funding, training, international mobility, digitisation, communication, and strategic and comprehensive consulting that promote Andalusian talent to the rest of the world, according to company sources.
At 19 Calle Cárcel Baja, in the shadow of Granada Cathedral, the daily activity of international project management, training, comprehensive consulting, international mobility, technological solutions, and communication has taken on a new colour. This is an aesthetic transformation that seeks much more than just to update the brand: “it aims to reflect the values of an organisation that has become a key player in the professional and social development of Granada”, according to the company's CEO, Juan Antonio Rosado.
An image in constant transformation
“Creativity, ambition, and movement, together with a solid connection to Europe,” define the Granada-based consulting firm as an evolving brand, according to its own definition. “This concept stems from the need to constantly evolve and adapt to a changing environment without losing the essence that makes it recognisable”, says Rosado.
One of the main objectives of the rebranding, he says, is to convey values such as sincerity, adaptability, and transparency, “while reinforcing a creative and collaborative attitude in all areas of work”. The brand seeks to appear approachable and flexible, capable of responding to the different situations and needs of its partners without compromising its identity.
The new graphic identity is built on flexibility, allowing the logo to adapt to different contexts, media, and messages
The new graphic identity is built on flexibility, allowing the logo to adapt to different contexts, media, and messages. This ability to transform provides greater visual richness and clear, objective differentiation. “The logo incorporates subtle shading that adds depth and a slight dimensional effect, while the use of capital letters reinforces the solid, contemporary, and professional character of the brand”.
One of the most distinctive elements is its colour palette, conceived as an identification system: each colour represents a specific department, such as blue for the Projects area, orange for Communication, and yellow for the company's digital environment, which now has almost fifty employees in Granada, Albuñol, and Baena (Córdoba). This approach not only visually organises the brand, but also enhances its dynamism and internal coherence.
The impact of APDI
But the change of image is not just what you see. To understand what APDI means in Granada, we have to look deeper. The Granada-based organisation has established itself as a benchmark in the field of international development, thanks to the team led by its directors, Juan Antonio Rosado and Ana Polo.
The APDI Group's activities are deployed on several fronts that have a direct impact on the employability and competitiveness of the environment. “We work in different areas to improve job opportunities and competitiveness in the region”, Ana Polo tells El Independiente de Granada.
“At APDI Group, we want to help people have more opportunities to find work and enable companies in the region to compete more effectively with others. This is important because it can help Granada, Andalusia, and all of Europe (our natural area of action) grow and develop more strongly”, adds Polo.
APDI Group, a company founded less than a decade ago in Albayzín, focuses on several fronts to achieve this. For example, “we work on education and training so that our partners have the skills they need to find work. We also work with companies, institutions, and all kinds of organisations to help them innovate and improve their competitiveness”, explains Rosado.
The work of this Granada-based company focuses on improving employability and competitiveness through various initiatives and projects. The aim is to collaborate in bringing prosperity and opportunities for success to the area.
International Mobility and Training
Through the management of European funds and exchange programmes, APDI acts as a bridge that allows young people and professionals from all over Europe to acquire skills abroad, bringing that knowledge back to the local productive fabric. Thanks to this initiative, the company brings hundreds of young students to Granada as part of the Erasmus+ programmes, offering them comprehensive support, including internships for their training cycles.
From the Training Department, we are training 30,000 Romanian civil servants in digital skills. APDI Group creates programmes that are tailored to the current needs of the labour market. Its motto is “Your strategic partner for growth.” APDI also offers comprehensive consulting services to companies and organisations. “We help them understand international financing and digital transformation and accompany our partners through all phases of their project, including implementation and justification”, explains the CEO.
The Training area has been one of the pillars of APDI Group since its foundation
The Training area has been one of the pillars of APDI Group since its foundation. The other fundamental pillar is supporting companies, institutions, and all types of organisations in presenting projects and subsequently obtaining European funds. According to co-directors Polo and Rosado, this has led the company to also specialise in project execution, presentation, implementation, and justification, regardless of which entity launches the respective calls for proposals. The company's managers explain: " What truly defines us is our way of working. We want partners, not clients. It is much more than a concept. Not only because if we are partners, APDI wins if the partner wins. It is also a deeper concept that stems from our desire to work side by side with those who trust us. From that moment on, we not only accompany them in the development of the project, but we also identify their needs and create these new projects together".
APDI Group specialises in identifying needs and presenting and managing projects. But its work does not stop there. Just as important as these initial phases are the launch and implementation of projects. “APDI accompanies the entire execution process and, of course, its justification, which is not always an easy task,” they say.
Culture and social cohesion are vital to this company. An example of this is its “Culture in Action” line of work. The fact is that “we care about Granada, our environment, and our citizens, not just the numbers. We also work by collaborating on and promoting cultural projects”.
A brand that evolves, just like the people it accompanies
Although the organisation has a new look outside its offices, its values remain the same: “Sincerity, adaptability, and transparency continue to be the pillars on which this company bases every project, training programme, and intervention,” says Juan Antonio Rosado. The rebranding process, developed internally by the company's Communication and Marketing Department, was born from a clear idea: “to convey closeness, diversity, and difference”. From the beginning, the team was clear that it did not want to look like a conventional company, "because we are not conventional. We are unusual, and we are proud of it. And that is how we present ourselves“, says Rosado with pride. APDI is not a ‘normal’ consulting firm, and its image should not be either. It is a complex, multidisciplinary entity in constant motion, ”and that complexity had to be reflected honestly", he explains.
The new visual language shuns predictability and embraces a unique, almost “strange” style, understood as something that breaks with convention. This concept is repeated internally, summarising the essence of an organisation that does everything and does it differently. The visual “collage” of the rebranding represents precisely this diversity: a fusion of ideas, disciplines, and people that coexist and complement each other, says the company.
Elements of nature play a key role in this narrative. The butterfly symbolises the transformation that a partner experiences when they join APDI: a process of change, growth, and evolution. Plant forms, linked to the Training area, represent continuous learning and constant development. In Consulting, the colour maroon conveys maturity and confidence, the peace of mind that comes from knowing that someone is taking care of everything. Blue, associated with Projects, refers to the sky as a limit, to broad-mindedness and to the creation of opportunities that generate life and future, according to their explanations.
APDI is also about innovation and looking ahead. The yellow tone of the Digital area is associated with creativity, with always being up to date with what is coming. Technology, in this context, is not an end in itself, but a tool that makes sense when it improves lives. That is the purpose of the consulting firm.
The great challenge of this rebranding has been to visually organise a very large company, with multiple departments, partners, and lines of work, giving it a solid, cohesive identity capable of conveying everything that APDI is and does
International Mobility is represented by a colour linked to youth, dynamism, and adventure: the excitement of experiencing something for the first time, of experiencing something unique that transforms you personally and professionally. Communication, meanwhile, is expressed through orange, a shade that reflects energy, connection, and joint action. Communicating means sharing, connecting, and making the gears work so that everything that happens within APDI reaches the outside world and generates impact.
The great challenge of this rebranding has been to visually organise a very large company, with multiple departments, partners, and lines of work, giving it a solid, cohesive identity capable of conveying everything that APDI is and does. To achieve this, the process was built from within. Before designing the new image, an anonymous internal survey was conducted in which everyone on the team was able to express how the brand made them feel and where they imagined its future, APDI explains.
The result is an identity that not only represents APDI externally, but also connects with those who build it every day, with enthusiasm, strategy, and positivity.
